Market Positioning & Offer Architecture
Competitive analysis across primary market. Repositioned product tiers to capture higher-intent buyers. A/B tested revised offer structure within 30 days.
GTM Strategy & Advisory / Case study 01
Predictable Pipeline, Built.
$12K
Extra Monthly Revenue
20%
Retention Rate Lift
3.4×
Pipeline Conversion
68%
Manual Outreach Reduced
01 / The Problem
Spend Without Direction
BLVD MRKT had genuine brand equity but no revenue engine beyond the storefront. Marketing spend ran across three channels with no attribution, no unified funnel, and no mechanism to convert warm audiences into repeat buyers. The loyalty program existed in name only: 1,000+ members, under 6% redemption.
02 / Our Approach
GTM Engine, End-to-End
Multi-Channel Funnel Build
Full buyer journey automated across email, SMS, and paid social. Each channel assigned a distinct pipeline role. Attribution logic built from day one.
Loyalty Program Reactivation
Rebuilt from passive points model to behavior-triggered engagement. 1,000+ members segmented into six tiers, re-engaged with a three-wave campaign.
Revenue Tracking Dashboard
Unified lead-to-revenue view: channel attribution, loyalty performance, pipeline conversion, and CLV trends in real time.
03 / Engagement Timeline
12 Weeks,
4 Phases
Discovery
GTM audit: zero attribution, loyalty at 6% redemption. Stakeholder interviews across sales, marketing, and leadership.
Strategy
Revised offer architecture, channel strategy, loyalty redesign, and funnel wireframes approved before any build.
Build & Launch
Multi-channel funnel live. Loyalty automation deployed with six behavioral segments. Revenue dashboard connected.
Optimization
A/B results applied. Attribution model refined. Handed off a self-running GTM system.
04 / Tech Stack
Tools
& Why
Klaviyo
Post-purchase and loyalty nurture. Segmentation on purchase recency, frequency, and category.
Attentive
High-urgency loyalty offers, cart recovery, and flash sale notifications by behavioral tier.
Triple Whale
Multi-touch attribution replacing zero-attribution model with channel-level ROAS.
LoyaltyLion
Six-tier behavior-triggered program replacing a static points model.
Looker Studio
Unified revenue dashboard: attribution, loyalty, pipeline, and CLV in one live view.
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