Predictable
Pipeline,
Built.
The Problem
Spend Without
Direction
BLVD MRKT had genuine brand equity but no revenue engine beyond the storefront. Marketing spend ran across three channels with no attribution, no unified funnel, and no mechanism to convert warm audiences into repeat buyers. The loyalty program existed in name only — 1,000+ members, under 6% redemption.
Zero attribution across active marketing spend
Loyalty program: 1,000+ members, <6% redemption
15+ hrs/week lost to manual sales outreach
No post-purchase comms — relationship ended at sale
Our Approach
GTM Engine,
End-to-End
Market Positioning & Offer Architecture
Competitive analysis across primary market. Repositioned product tiers to capture higher-intent buyers. A/B tested revised offer structure within 30 days.
Multi-Channel Funnel Build
Full buyer journey automated across email, SMS, and paid social. Each channel assigned a distinct pipeline role. Attribution logic built from day one.
Loyalty Program Reactivation
Rebuilt from passive points model to behavior-triggered engagement. 1,000+ members segmented into six tiers, re-engaged with a three-wave campaign.
Revenue Tracking Dashboard
Unified lead-to-revenue view: channel attribution, loyalty performance, pipeline conversion, and CLV trends in real time.
12 Weeks, 4 Phases
Discovery
Wk 1–2
GTM audit — zero attribution, loyalty at 6% redemption. Stakeholder interviews across sales, marketing, and leadership.
Strategy
Wk 3–4
Revised offer architecture, channel strategy, loyalty redesign, and funnel wireframes approved before any build.
Build & Launch
Wk 5–9
Multi-channel funnel live. Loyalty automation deployed with six behavioral segments. Revenue dashboard connected.
Optimization
Wk 10–12
A/B results applied. Attribution model refined. Handed off a self-running GTM system.
Tools & Why
Klaviyo
EmailPost-purchase and loyalty nurture. Segmentation on purchase recency, frequency, and category.
Attentive
SMSHigh-urgency loyalty offers, cart recovery, and flash sale notifications by behavioral tier.
Triple Whale
AttributionMulti-touch attribution replacing zero-attribution model with channel-level ROAS.
LoyaltyLion
LoyaltySix-tier behavior-triggered program replacing a static points model.
Looker Studio
AnalyticsUnified revenue dashboard: attribution, loyalty, pipeline, and CLV in one live view.
Outcomes
What
Changed
$12,000 in additional monthly revenue from automated loyalty — targeted offers to the right segments.
Retention improved 20% via post-purchase nurture, replacing zero post-sale touchpoints.
Pipeline conversion 3.4× after lead scoring, attribution, and structured multi-channel funnel.
Loyalty redemption: 6% → 31% within 60 days through behavior-triggered personalization.
15+ hours/week reclaimed from manual outreach via automated lead prioritization.
Keeping customers engaged was difficult. SmartSequence's loyalty program sent targeted offers automatically, boosting retention 20% and generating $12,000 extra monthly revenue. A game-changer for any retail brand.
Founder & Brand Director
BLVD MRKT · Retail Services